101: Product Revamp
10xDesign's innovation designer, Aishley, led the product design revamp for 101, a web3.0 startup that raised over $2.5 million in their pre-seed/seed round. The following case study is written by Aishley.
Project Overview
I started working with 101 just after they had raised a round on the basis of their MVP. They had many users and a lot of projects were already sharing content on 101. The platform, at it's core, was enabling web3.0 products, ecosystems and blockchains, like Ethereum, to share educational content with their audience's. 101 enabled these community's by providing a course builder that made it really easy for community manager's to build their learning community. Community members that attempted and finished these courses earned a on-chain badge.
101's Value Proposition
101's core value proposition was to make it really easy for products and ecosystems to create an educated community of developers that contributed to their ecosystem.
Our role
My role at 101 was to lead the design for the next phase of the product. We had certain problems and certain business goals that we wanted to achieve. We did so by restructuring the product to be much more community oriented.
The Process
We use a simple 3-step process for all our work. You can read more about it here.
Big Picture
As a product, our paying customers were always going to be developer platforms and ecosystems so we had to closely associate ourselves to their goals. Their key goal was:
To onboard new developers to their product in order to increase revenue.
We saw that access to education and documentation helps people onboard to new products. A prime example was the impact Webflow University had on the startup. So, we wanted to offer web3.0 products to create their own universities that were not boring.
Insights
Very early on we saw that web3.0 educational content was becoming very popular. With the likes of 'Alchemy University' and other versions of such popping up. The problem with these products were that they required a whole content and dev team that had to be committed to the project. Which was not an option for the new products and startups that were popping up.
So we had to build something that made it really easy to create and edit content
Another insight we gained was that a lot of the web3.0 community on Twitter liked creating content for other products in exchange for social currency. So we wanted to help products leverage this opportunity by helping them crowdsource educational content. This would reduce the stress on the team.
Design Solution
Given the goal and the insights we decided that there were a few must haves in our solution.
Have an incredibly easy and intuitive course builder
Collaboration and community sourced content is a growth hack for us and the products hosting their content on our platform
A social currency as well as on-chain reward mechanisms will help us in creating an ecosystem around our product
The Result
We designed a product that allowed products and ecosystems to create their own Product University where they can publish content as well as allow other educators and creators in the web3.0 space to create learning content on behalf of the product in exchange for visibility.
Lesson View
Community Page - Lit Protocol
Browse & Explore
101 Design System Examples
Project Status
101, at its peak, had more than 500k+ active wallets and was one of the most popular projects in the Polygon ecosystem. It was even voted as the best Polygon project by the community. However, the advancements in AI shifted the focus for the founding team since they felt that educational products of this category would become absolute in the future. The founding team made a very tough call and decided to pivot into a new product.
Design Sprint
We have carefully designed a process that works best for early stage tech startups. We run a 4 week sprint/accelerator to design the next phase of your app.
$10k-15k
for 4-6 weeks
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What is a design sprint?

Design sprints are an intense time based process where user-centered teams tackle design problems. Our version of this is a 4 week sprint where we help you solve business and product problems through design.

What can you deliver in 4 weeks?

In the past, we have delivered end to end designs in this period. We can take a concept or an idea to a first version with flows that is ready to build. We can take your current product and build out the next phase with cleaner design and better flows. We can take your current design workflow and improve it through a design system and design tokens.

How do revisions work?

We are open to feedback and work closely with you and your team. We are happy to accommodate for revisions as long as they are reasonable.

What is the payment schedule?

50% upfront, 50% on final delivery.

What if we are not happy with the work?

We will do our best to make sure you get your money's worth for working with us. We have always enjoyed working with startups because they are exciting, we buy into your vision and help you create a better product!

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